British luxury brand Burberry issued as of September 30, 2014 on the first half of fiscal year earnings, half of the fiscal year sales growth of 14%. This rate is higher than the Hermes International (Hèrmes International SCA) of 12%, open cloud Group luxury department (Kering SA) of 5.7% and Moet Hennessy – Louis Vuitton Group 4% leather sector.
This home has a 158-year history of raincoats and leather goods sales, in order to design a camel, red and black plaid famous old British luxury brand claims that half of the fiscal year on revenue of 1.1 billion pounds ($ 1.77 billion), reflecting its various fields the strong performance.
However, the situation is not as optimistic as figures show: Burberry PLC Burberry in the second quarter and the first quarter same-store sales growth was 8% and 12%, indicating that same-store sales growth slowed.
Luxury industry is facing unprecedented challenges. Ukraine crisis has led to demand for Russian products were affected. In addition, due to the Chinese government to crack down on corrupt behavior but also makes a luxury gift industry sales have been affected.
In order to cope with slower growth, Burberry PLC actively expand sales channels. This year in April, Burberry PLC landing in China famous B2C platform Tmall Lynx, hoping to reverse the trend of slowing down.
Although the clothing brand who are actively seeking access, ZARA, HM and other fast fashion have landed in recent days of cat, but for the same level of luxury, Burberry is the only one so far.